{
    "url": "https://nucez.com/en/blog/strukturierte-daten",
    "lang": "en",
    "title": "Structured data for Google and AI | Nucez Software",
    "description": "Structured data explained: How to give your content a machine language, for better search results and citability.",
    "alternates": {
        "de": "https://nucez.com/blog/strukturierte-daten",
        "en": "https://nucez.com/en/blog/strukturierte-daten"
    },
    "markdown_url": "https://nucez.com/en/blog/strukturierte-daten.md",
    "sections": [
        {
            "heading": "Structured data: How to tell Google and AI what's on your page",
            "level": 1,
            "content": "By [Bjarne Fomferra](https://nucez.com/en/about) · 05.08.2026\n\nA person looking at your page sees right away: That's a price, that's a date, that's the company name. A machine at first sees only text. Structured data is the way to tell it exactly that: This is a company, that's an article, that's a review."
        },
        {
            "heading": "[How does it work?](https://nucez.com/en/blog/was-ist-geo)",
            "level": 2,
            "content": "In the background there's a small, invisible block of code on the page, usually in JSON-LD format. It uses a shared vocabulary called Schema.org that search engines and AI understand. The visitor sees none of it, but afterwards the machine knows exactly what it's about.\n\nAn example: Instead of Google having to guess whether \"Nucez Software\" is a company, a product or a typo, the structured data says it clearly: This is an organization, here's the address, here's how to get in touch."
        },
        {
            "heading": "[What does it get you?](https://nucez.com/en/blog/was-ist-geo)",
            "level": 2,
            "content": "- **Better display in search.** Star ratings, event dates or Q&A blocks right in the search result come from structured data.\n- **Clarity for AI.** If you state in machine-readable form who you are and what you offer, you make it easy for an AI to classify you correctly and cite you.\n- **Fewer misunderstandings.** The machine doesn't guess, it reads."
        },
        {
            "heading": "[Typical markup](https://nucez.com/en/blog/was-ist-geo)",
            "level": 2,
            "content": "- Organization or local business: name, address, contact.\n- Articles and blog posts: title, date, author.\n- Services and products.\n- Breadcrumb navigation, so the structure of the site is clear.\n\nThis website uses exactly this kind of markup, for the company, the products, the blog posts and the individual services."
        },
        {
            "heading": "[An honest word](https://nucez.com/en/blog/was-ist-geo)",
            "level": 2,
            "content": "Structured data isn't a magic trick that shoots you to the top. It's a foundation. And one rule always applies: Only mark up what's actually on the page. If you mark up things that don't exist, you'll get caught.\n\nWhy this is becoming especially important for AI is covered in [What is GEO?](https://nucez.com/en/blog/was-ist-geo) and in the overview [SEO is no longer enough: Now GEO counts too](https://nucez.com/en/blog/seo-reicht-nicht-mehr). I can implement it directly with you through my [SEO and GEO analysis](https://nucez.com/en/themen/ki-sichtbarkeit).\n\n[Back to the blog](https://nucez.com/en/blog)\n\nAuthor Bjarne Fomferra IT specialist for application development, owner of Nucez Software\n\nIn short\n\nStructured data explained: How to give your content a machine language, for better search results and citability.\n\nQuestions about your project?\n\nSend me a short message, I usually reply within one business day."
        }
    ],
    "structured_data": [
        {
            "@context": "https://schema.org",
            "@graph": [
                {
                    "@type": "ProfessionalService",
                    "@id": "https://nucez.com/#organization",
                    "name": "Nucez Software",
                    "url": "https://nucez.com/",
                    "logo": {
                        "@type": "ImageObject",
                        "url": "https://nucez.com/assets/img/email/logo-weiss.png",
                        "width": 720,
                        "height": 200
                    },
                    "image": "https://nucez.com/assets/img/og-default.jpg",
                    "email": "info@nucez.de",
                    "founder": {
                        "@id": "https://nucez.com/#person"
                    },
                    "sameAs": [
                        "https://www.google.com/maps?cid=9349361584822113195",
                        "https://www.google.com/search?kgmid=/g/11zhb0srkw",
                        "https://www.gelbeseiten.de/gsbiz/9cae0f69-e81a-4ab8-8054-ac573b388637"
                    ],
                    "openingHoursSpecification": [
                        {
                            "@type": "OpeningHoursSpecification",
                            "dayOfWeek": [
                                "Monday",
                                "Tuesday",
                                "Wednesday",
                                "Thursday",
                                "Friday"
                            ],
                            "opens": "08:00",
                            "closes": "18:00"
                        },
                        {
                            "@type": "OpeningHoursSpecification",
                            "dayOfWeek": [
                                "Saturday",
                                "Sunday"
                            ],
                            "opens": "10:00",
                            "closes": "17:00"
                        }
                    ],
                    "address": {
                        "@type": "PostalAddress",
                        "streetAddress": "Im Windfeld 36",
                        "postalCode": "32130",
                        "addressLocality": "Enger",
                        "addressRegion": "Nordrhein-Westfalen",
                        "addressCountry": "DE"
                    },
                    "areaServed": [
                        {
                            "@type": "City",
                            "name": "Enger"
                        },
                        {
                            "@type": "City",
                            "name": "Herford"
                        },
                        {
                            "@type": "City",
                            "name": "Bielefeld"
                        },
                        {
                            "@type": "AdministrativeArea",
                            "name": "Ostwestfalen-Lippe"
                        },
                        {
                            "@type": "Country",
                            "name": "Deutschland"
                        }
                    ],
                    "brand": [
                        {
                            "@type": "Brand",
                            "name": "NexoVirt",
                            "url": "https://nexovirt.com/"
                        },
                        {
                            "@type": "Brand",
                            "name": "NZ GEO Visibility",
                            "url": "https://nucez.com/en/projects/nz-geo-visibility"
                        }
                    ],
                    "knowsAbout": [
                        "Individualsoftware",
                        "Automatisierung",
                        "Web-Anwendungen",
                        "Webdesign",
                        "JTL-Wawi",
                        "JTL-Shop",
                        "Schnittstellen",
                        "Generative Engine Optimization",
                        "Hosting"
                    ]
                },
                {
                    "@type": "Person",
                    "@id": "https://nucez.com/#person",
                    "name": "Bjarne Fomferra",
                    "jobTitle": "IT specialist for application development",
                    "worksFor": {
                        "@id": "https://nucez.com/#organization"
                    },
                    "url": "https://nucez.com/en/about",
                    "image": "https://nucez.com/assets/img/portrait.jpg",
                    "address": {
                        "@type": "PostalAddress",
                        "addressLocality": "Enger",
                        "addressCountry": "DE"
                    }
                },
                {
                    "@type": "WebSite",
                    "@id": "https://nucez.com/#website",
                    "name": "Nucez Software",
                    "url": "https://nucez.com/",
                    "inLanguage": [
                        "de",
                        "en"
                    ],
                    "publisher": {
                        "@id": "https://nucez.com/#organization"
                    }
                }
            ]
        },
        {
            "@context": "https://schema.org",
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://nucez.com/en"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Blog",
                    "item": "https://nucez.com/en/blog"
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                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Structured data: How to tell Google and AI what's on your page",
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        {
            "@context": "https://schema.org",
            "@type": "BlogPosting",
            "headline": "Structured data: How to tell Google and AI what's on your page",
            "description": "Structured data explained: How to give your content a machine language, for better search results and citability.",
            "datePublished": "2026-08-05",
            "dateModified": "2026-08-05",
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                "name": "Bjarne Fomferra",
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    "publisher": {
        "name": "Nucez Software",
        "person": "Bjarne Fomferra",
        "location": "Enger, Germany",
        "email": "info@nucez.de",
        "url": "https://nucez.com/"
    }
}