{
    "url": "https://nucez.com/en/blog/website-relaunch-ohne-rankingverlust",
    "lang": "en",
    "title": "Website relaunch without losing rankings | Nucez Software",
    "description": "Why a relaunch costs rankings and the checklist that gets your visibility through the move: 301 redirects, content, technology.",
    "alternates": {
        "de": "https://nucez.com/blog/website-relaunch-ohne-rankingverlust",
        "en": "https://nucez.com/en/blog/website-relaunch-ohne-rankingverlust"
    },
    "markdown_url": "https://nucez.com/en/blog/website-relaunch-ohne-rankingverlust.md",
    "sections": [
        {
            "heading": "Website relaunch without losing rankings",
            "level": 1,
            "content": "By [Bjarne Fomferra](https://nucez.com/en/about) · 11.08.2026\n\nA new website is supposed to look fresher and work better. What often comes along with it, nobody sees right away: a drop in Google. After go-live, traffic falls, inquiries dry up, and nobody knows why. It doesn't have to be that way. Rankings survive a relaunch if a few things are right."
        },
        {
            "heading": "[Why a relaunch costs rankings](https://nucez.com/en/blog/seo-verstaendlich)",
            "level": 2,
            "content": "Over the years, Google has learned which of your URLs stand for what. A relaunch often changes exactly that: new URLs, a different structure, rewritten texts. If Google can't find the old pages anymore, the trust it built up is gone, and building it up partly starts from scratch."
        },
        {
            "heading": "[The most important rule: 301 redirects](https://nucez.com/en/blog/seo-verstaendlich)",
            "level": 2,
            "content": "When URLs change, every old URL has to point permanently to its new target, via a 301 redirect. That way the trust you've built up carries over to the new page.\n\n- List **every** existing URL before you move.\n- Map each old URL to its matching new target.\n- Don't blanket-redirect everything to the homepage, Google treats that as an error page."
        },
        {
            "heading": "[Take content and structure with you](https://nucez.com/en/blog/seo-verstaendlich)",
            "level": 2,
            "content": "Visibility depends on content. Don't throw away what ranks during a relaunch.\n\n- **Keep or improve texts**, don't cut them without replacement.\n- **Keep the heading structure** clean, one H1 per page, a clear hierarchy. The basics are in [SEO made simple](https://nucez.com/en/blog/seo-verstaendlich).\n- **Add structured data** back in, so Google and AI understand the page. More in [Structured data](https://nucez.com/en/blog/strukturierte-daten)."
        },
        {
            "heading": "[Technology: sitemap, robots, load time](https://nucez.com/en/blog/seo-verstaendlich)",
            "level": 2,
            "content": "- **Generate a new sitemap** and submit it to Google.\n- **Check robots.txt**: The new site must not accidentally be set to noindex. This one checkbox has already thrown entire websites out of the index.\n- **Keep an eye on load time**, a new design quickly gets heavy. See [Core Web Vitals](https://nucez.com/en/blog/core-web-vitals)."
        },
        {
            "heading": "[After go-live: monitor](https://nucez.com/en/blog/seo-verstaendlich)",
            "level": 2,
            "content": "The move isn't finished at go-live. In the first few weeks, check in Search Console whether pages drop out of the index, redirects lead nowhere or errors show up. Caught early, most of it is quickly fixed."
        },
        {
            "heading": "[In short](https://nucez.com/en/blog/seo-verstaendlich)",
            "level": 2,
            "content": "Redirect old URLs cleanly, take content and structure with you, check the technology and then monitor. If you do that, you move without crashing.\n\nPlanning a rebuild and want to avoid losing rankings? Take a look at [Websites](https://nucez.com/en/services/webdesign) and the [SEO and GEO analysis](https://nucez.com/en/themen/ki-sichtbarkeit), or drop me a quick message via the [contact page](https://nucez.com/en/contact).\n\n[Back to the blog](https://nucez.com/en/blog)\n\nAuthor Bjarne Fomferra IT specialist for application development, owner of Nucez Software\n\nIn short\n\nWhy a relaunch costs rankings and the checklist that gets your visibility through the move: 301 redirects, content, technology.\n\nQuestions about your project?\n\nSend me a short message, I usually reply within one business day."
        }
    ],
    "structured_data": [
        {
            "@context": "https://schema.org",
            "@graph": [
                {
                    "@type": "ProfessionalService",
                    "@id": "https://nucez.com/#organization",
                    "name": "Nucez Software",
                    "url": "https://nucez.com/",
                    "logo": {
                        "@type": "ImageObject",
                        "url": "https://nucez.com/assets/img/email/logo-weiss.png",
                        "width": 720,
                        "height": 200
                    },
                    "image": "https://nucez.com/assets/img/og-default.jpg",
                    "email": "info@nucez.de",
                    "founder": {
                        "@id": "https://nucez.com/#person"
                    },
                    "sameAs": [
                        "https://www.google.com/maps?cid=9349361584822113195",
                        "https://www.google.com/search?kgmid=/g/11zhb0srkw",
                        "https://www.gelbeseiten.de/gsbiz/9cae0f69-e81a-4ab8-8054-ac573b388637"
                    ],
                    "openingHoursSpecification": [
                        {
                            "@type": "OpeningHoursSpecification",
                            "dayOfWeek": [
                                "Monday",
                                "Tuesday",
                                "Wednesday",
                                "Thursday",
                                "Friday"
                            ],
                            "opens": "08:00",
                            "closes": "18:00"
                        },
                        {
                            "@type": "OpeningHoursSpecification",
                            "dayOfWeek": [
                                "Saturday",
                                "Sunday"
                            ],
                            "opens": "10:00",
                            "closes": "17:00"
                        }
                    ],
                    "address": {
                        "@type": "PostalAddress",
                        "streetAddress": "Im Windfeld 36",
                        "postalCode": "32130",
                        "addressLocality": "Enger",
                        "addressRegion": "Nordrhein-Westfalen",
                        "addressCountry": "DE"
                    },
                    "areaServed": [
                        {
                            "@type": "City",
                            "name": "Enger"
                        },
                        {
                            "@type": "City",
                            "name": "Herford"
                        },
                        {
                            "@type": "City",
                            "name": "Bielefeld"
                        },
                        {
                            "@type": "AdministrativeArea",
                            "name": "Ostwestfalen-Lippe"
                        },
                        {
                            "@type": "Country",
                            "name": "Deutschland"
                        }
                    ],
                    "brand": [
                        {
                            "@type": "Brand",
                            "name": "NexoVirt",
                            "url": "https://nexovirt.com/"
                        },
                        {
                            "@type": "Brand",
                            "name": "NZ GEO Visibility",
                            "url": "https://nucez.com/en/projects/nz-geo-visibility"
                        }
                    ],
                    "knowsAbout": [
                        "Individualsoftware",
                        "Automatisierung",
                        "Web-Anwendungen",
                        "Webdesign",
                        "JTL-Wawi",
                        "JTL-Shop",
                        "Schnittstellen",
                        "Generative Engine Optimization",
                        "Hosting"
                    ]
                },
                {
                    "@type": "Person",
                    "@id": "https://nucez.com/#person",
                    "name": "Bjarne Fomferra",
                    "jobTitle": "IT specialist for application development",
                    "worksFor": {
                        "@id": "https://nucez.com/#organization"
                    },
                    "url": "https://nucez.com/en/about",
                    "image": "https://nucez.com/assets/img/portrait.jpg",
                    "address": {
                        "@type": "PostalAddress",
                        "addressLocality": "Enger",
                        "addressCountry": "DE"
                    }
                },
                {
                    "@type": "WebSite",
                    "@id": "https://nucez.com/#website",
                    "name": "Nucez Software",
                    "url": "https://nucez.com/",
                    "inLanguage": [
                        "de",
                        "en"
                    ],
                    "publisher": {
                        "@id": "https://nucez.com/#organization"
                    }
                }
            ]
        },
        {
            "@context": "https://schema.org",
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://nucez.com/en"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Blog",
                    "item": "https://nucez.com/en/blog"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Website relaunch without losing rankings",
                    "item": "https://nucez.com/en/blog/website-relaunch-ohne-rankingverlust"
                }
            ]
        },
        {
            "@context": "https://schema.org",
            "@type": "BlogPosting",
            "headline": "Website relaunch without losing rankings",
            "description": "Why a relaunch costs rankings and the checklist that gets your visibility through the move: 301 redirects, content, technology.",
            "datePublished": "2026-08-11",
            "dateModified": "2026-08-11",
            "inLanguage": "en",
            "mainEntityOfPage": "https://nucez.com/en/blog/website-relaunch-ohne-rankingverlust",
            "image": "https://nucez.com/assets/img/blog-website-relaunch-ohne-rankingverlust.jpg",
            "author": {
                "@type": "Person",
                "@id": "https://nucez.com/#person",
                "name": "Bjarne Fomferra",
                "url": "https://nucez.com/en/about"
            },
            "publisher": {
                "@id": "https://nucez.com/#organization"
            }
        }
    ],
    "publisher": {
        "name": "Nucez Software",
        "person": "Bjarne Fomferra",
        "location": "Enger, Germany",
        "email": "info@nucez.de",
        "url": "https://nucez.com/"
    }
}