Technical posts on development, operations and my own products. Without the marketing voice.
Why a relaunch costs rankings and the checklist that carries your visibility through the move: 301 redirects, content, technical basics.
Learn more →Core Web Vitals explained: the three values LCP, INP and CLS, why slow pages cost you visitors and rankings.
Learn more →Why an AI recommends some sites and never mentions others, and what makes a website worth citing.
Learn more →SEO without buzzword bingo: the three pillars of technology, content and authority, and what you can skip.
Learn more →Ranking well on Google does not mean an AI can see you. Why GEO decides whether ChatGPT and others know you.
Learn more →Structured data explained: how you give content a machine language, for better search results and citability.
Learn more →GEO explained: how you show up in ChatGPT, Perplexity and Google AI Overviews, and why that is not the same as SEO.
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