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    "title": "Autohaus Dröge: new website for a car dealership in Extertal",
    "description": "New website for the Autohaus Dröge dealership in Extertal: faster, no cookie notice, no loss on Google and easy to find in AI search.",
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            "heading": "",
            "level": 0,
            "content": "Client project"
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        {
            "heading": "Autohaus Dröge",
            "level": 1,
            "content": ""
        },
        {
            "heading": "A dealership with workshop, fuel station and car wash, clearly laid out on one website.",
            "level": 2,
            "content": "A new website for **Autohaus Dröge** in Extertal-Bösingfeld, a Volkswagen partner since 1964. Sales, a **master workshop for all brands**, fuel station, car wash and charging point at one location, and the website had to be just as easy to navigate. Delivered on behalf of the agency **Mittelstand Media**, with concept, copy, design, development and migration done **entirely by me**.\n\nThe old site was built with an **outdated site builder**. I moved all content to a **new, fast system** **without the dealership losing visibility on Google**: anyone arriving via old links or search results automatically lands on the matching new page.\n\nThe website is also **ready for AI search**. Anyone asking ChatGPT, Perplexity or Google for a dealership or workshop in Extertal gets the right details on services, opening hours and contact.\n\n- **Client:** Autohaus Dröge, Extertal\n- **Commissioned by:** Mittelstand Media\n- **Delivered by:** Nucez Software: concept, copy, design, development, migration\n- **Status:** Live"
        },
        {
            "heading": "The task",
            "level": 2,
            "content": "A dealership with many departments: sales, workshop, fuel station, car wash, trade-ins and careers. Visitors want to **find the right thing fast**, call or send a request. The old website was slow, barely usable on a phone and **had to be replaced without losing the good Google rankings**.\n\nBefore and after"
        },
        {
            "heading": "The home page",
            "level": 2,
            "content": "Drag the slider across the image: the **old home page** on the left, the **new one** on the right with a clear message, opening hours at a glance and a direct path to vehicles and service.\n\nEverything at one location"
        },
        {
            "heading": "Services people can find",
            "level": 2,
            "content": "Before, all services were one long text list. Now they are grouped into **workshop, cleaning, fuel station and shop**, each with an image and a short description.\n\nEvery service has its **own page**, for example for the vehicle inspection or tyre change. That way the dealership is found on Google for exactly what customers search for, and common questions are answered right there.\n\nSelling a car"
        },
        {
            "heading": "Trade-in in three steps",
            "level": 2,
            "content": "Anyone selling their car enters vehicle, first registration and mileage in **three short steps**. The form checks the entries along the way, so **no incomplete requests** arrive.\n\nAdvertising and spam requests are filtered out automatically, without annoying picture puzzles. Real requests reach the dealership **by email right away**.\n\nWhat customers say"
        },
        {
            "heading": "Reviews, always up to date",
            "level": 2,
            "content": "The home page shows ratings from **Google** and from **Volkswagen dealer reviews** side by side, with stars, count and real customer comments.\n\nNobody updates the Google reviews by hand: **every night at midnight** the website automatically fetches the latest reviews from Google. It always shows **the current reviews**, and every new good review appears on the dealership's own site the next morning.\n\nOn the phone"
        },
        {
            "heading": "Straight to the content",
            "level": 2,
            "content": "Left, the old site on a phone: a **cookie notice covers almost the whole screen**. Right, the new one: visitors see right away what it is about and can **call, write or send a service request** from the bar at the bottom.\n\nThe top always shows **whether service, workshop and sales are open right now**, including public holidays. Because the new site does not track visitors, it needs **no cookie notice** at all."
        },
        {
            "heading": "The result",
            "level": 2,
            "content": "A website in the **Volkswagen look** that fits the business: clear, fast on a phone and built so the dealership is **found well on Google and in AI search in Extertal and Lippe**. The move from the old system happened **without any loss on Google**.\n\nThe figures below come from Google's own measuring tool (the basis of PageSpeed), old and new home page measured on a phone on 12 Oct 2026 under the same conditions. That is how I build the website for your business too.\n\n- 91 Google PageSpeed on a phone, before 68\n- 3.0 s until the page is ready, before 11.0 s\n- 100 accessibility, before 90\n\nBefore\n\n- 68 Speed\n- 90 Accessibility\n- 96 Technical quality\n- 100 Google basics\n\nAfter\n\n- 91 Speed\n- 100 Accessibility\n- 100 Technical quality\n- 100 Google basics\n\nGoogle PageSpeed (Lighthouse) on a phone, home page before and after, measured on 12 Oct 2026. 90 to 100 counts as good.\n\nTechnology used\n\n- PHP\n- CodeIgniter"
        }
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