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        {
            "heading": "",
            "level": 0,
            "content": "From idea to the first working version"
        },
        {
            "heading": "App development: your idea as an MVP.",
            "level": 1,
            "content": ""
        },
        {
            "heading": "Your idea as a working MVP, built hand in hand, with code you can take over in the end.",
            "level": 2,
            "content": "The **first working version** to test, show and launch. We first sharpen together **what it is really about**, and leave out everything not needed at the start.\n\nWhether a **web app**, a **mobile app for iOS and Android** or the **backend and cloud** behind it: your MVP is typically ready in **about 2 to 3 months**."
        },
        {
            "heading": "Why an MVP",
            "level": 2,
            "content": "MVP stands for **Minimum Viable Product**: the smallest version of your product that already delivers **real value**. Not half-finished, but deliberately reduced to the core.\n\nInstead of putting months and a lot of money into one big whole nobody knows will land, you get something **in front of real users early**. You learn what works and only invest further **when it pays off**.\n\nEspecially for founders and businesses **without an in-house dev team** this is the safest way: **you bring the vision**, I build the first version.\n\nShow first, then build"
        },
        {
            "heading": "Focus on the core",
            "level": 2,
            "content": "Together we define **which features are really needed** for your product to do its job. Everything else comes later, once it is clear it is needed.\n\nOn request there is a **clickable prototype** first, so you can show and test your idea **before any code is written**.\n\nIn the browser or in your pocket"
        },
        {
            "heading": "Web app or mobile app",
            "level": 2,
            "content": "Your MVP can be a **web app or SaaS** running in the browser, or a **mobile app for iOS and Android**. Which way fits depends on **where your users are**.\n\nOne example is **HeartLead**: an MVP app for dog trainers built on commission, with a guided training flow of video and decision tree, dog profile, maps and community.\n\nWhat is behind the app"
        },
        {
            "heading": "Backend & cloud",
            "level": 2,
            "content": "Behind almost every app there is more than the interface: **user accounts, data, an API** and an **admin area** where you run your product.\n\nI build that **right along with it**, from one source. For HeartLead, for example, the app comes with its own **management cloud for the trainers**.\n\nIn about 2 to 3 months"
        },
        {
            "heading": "Hand in hand to launch",
            "level": 2,
            "content": "You **make the decisions**, I implement and explain what happens along the way. You regularly see the current state and can give **feedback early**.\n\nThat way a typical MVP is ready in **about 2 to 3 months**, fast enough to learn early and thorough enough for a **solid start**.\n\nAfter launch"
        },
        {
            "heading": "What comes next",
            "level": 2,
            "content": "I help you with **publishing in the App Store and on Google Play**. After that you decide how to continue: I **keep developing the product**, based on what your users say.\n\nOr you **hand over to your own team**: clean, documented code that is **yours**. On request I also take over **hosting and operations** of the app backend and cloud."
        },
        {
            "heading": "How your MVP comes together",
            "level": 2,
            "content": "1. Sharpen the idea We clarify **which problem** your MVP solves, for which **target group**, and what the first version must do.\n2. Concept & prototype I plan features, data and interface, on request with a **clickable prototype**.\n3. Development I build app, backend and cloud, and you **regularly see the progress**.\n4. Launch Testing the MVP with real users and first **customers**, collecting feedback and, on request, **publishing in the App Store and on Google Play**.\n5. Continue or hand over Further development and operations with me, or **handover to your team** with code and documentation."
        },
        {
            "heading": "What does it cost to have an app built?",
            "level": 2,
            "content": "The price depends **on scope**, so there is no flat rate. After a short conversation you get a **rough estimate**.\n\nDepending on the project, billing is a **fixed price after the concept** or **based on effort**. We agree beforehand which way fits you. For **hosting and operations** after launch, monthly costs are added, separate from development.\n\n### Frequently asked questions\n\nWhat is an MVP?\n\nMVP stands for **Minimum Viable Product**: the **first working version** of your product with the features it really needs. It lets you test your idea **with real users** from your target group before investing in the full build.\n\nWhat is the difference between a prototype and an MVP?\n\nA **prototype** or click dummy shows how the product should look and feel, with nothing programmed behind it yet. An **MVP** really works: users sign up, data is stored, and you get **real feedback from the market**. We often start with the prototype and then build the MVP.\n\nHow long does an MVP take?\n\nUsually **about two to three months**. On request there is a **clickable prototype** first, so you can show and test the idea before any code is written.\n\nWeb app or mobile app?\n\nIt depends on **where your users are**. A web app or SaaS runs in the browser, a mobile app on **iOS and Android**. I build both including the backend and help with publishing to the App Store and Google Play.\n\nWhat happens after the MVP?\n\nYou decide: **further development** with me, **handover to your own team** or hosting and operations from one source. You own the code and are not tied to me.\n\nHow is it billed?\n\nEither as a **fixed price after the concept** or **by effort**, depending on how clear the scope is at the start.\n\nFurther reading on the blog\n\n- [What does custom software cost?](https://nucez.com/en/blog/was-kostet-individualsoftware)\n- [Custom solution or off-the-shelf software?](https://nucez.com/en/blog/individualloesung-oder-standardsoftware)"
        },
        {
            "heading": "From practice",
            "level": 2,
            "content": "HeartLead An **MVP app for iOS and Android** for dog trainers built on commission, plus a **management cloud** for the trainers. View website"
        }
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