These days it's no longer just about a modern, fast website. There's a lot more behind it. SEO alone isn't enough anymore either. A page that ranks well on Google doesn't mean it's also seen by an AI.
The trend is moving more and more toward people asking an AI, for example, who the nearest good roofer in the area is. If a website isn't built for that, it won't even get listed there.
Try it yourself
If you're a business owner reading this blog, feel free to try it yourself. Ask a chat AI (ChatGPT, Gemini, Grok or similar) about your industry. If you don't show up there, now is the right time to get in touch with me.
What matters now
With the current AI wave, websites also have to be made readable for these systems. This is exactly where GEO comes in, Generative Engine Optimization. Technically it's doable, but older platforms simply don't account for it.
What you need to do: provide an AI with a clear description of the website. There's a standardized format and a fixed path for this that an AI reads on its own.
This file is called `llms.txt` and sits directly in the root directory, so at `/llms.txt`. It's a plain text file that sums up in clear language what the site is about: who's behind it, which services there are, and where the important content is. You can think of it like a sitemap, just not for search engines, but for language models. By the way, this site has one too, at nucez.com/llms.txt.
An AI has no interest in analyzing the entire website, so it looks specifically for this description.
If you want to know whether your website is visible to AI, take a look at my SEO and GEO analysis. I check both and tell you concretely what to tackle first. For a first impression in seconds, try the free AI check.