Be found where people ask today
AI visibility (GEO)
So ChatGPT and co. know you and cite you.
More and more people ask an AI instead of a classic search engine. Whether your shop or website shows up there depends on whether AI systems can read and understand your content.
I make sure they can: with machine-readable content, structured data and control over which AI bots may read your pages.
What GEO means
GEO stands for Generative Engine Optimization: preparing content so AI search such as ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews can find it, understand it and cite it as a source.
For AI systems, regular website HTML is expensive to process and full of noise from navigation, scripts and layout. The result: products and services get overlooked or misrepresented.
With NZ GEO Visibility I built my own plugin for JTL-Shop. Before, there were no citations in ChatGPT and co., afterwards around 30,000 AI and bot requests in the first week.
Request a projectPlain text for AI systems
Machine-readable content
Every page gets a lean .md and .json version with exactly the information that counts: for shops, prices, stock and variants, one to one from your data.
Plus an llms.txt: a compact profile of your shop or company following an open standard that AI systems read specifically.
What is llms.txt?
You decide who may read
Controlling AI bots
Not every bot is the same: some search and cite, others collect data for training. In NZ GEO Visibility, 18 AI bots can be allowed or blocked individually.
The rules are written cleanly into the robots.txt, your own entries stay untouched. Cart, login and checkout are always excluded.
View NZ GEO Visibility
Clear instead of interpreted
Structured data
With structured data (JSON-LD) following Schema.org you describe company, products, offers, reviews and FAQ so Google and AI systems understand them unambiguously.
That helps not only with AI answers, but also with classic search results.
More on structured data
See what happens
Measure instead of guess
You see which AI bots fetch your pages and when, and where visitors come from via AI links. A citability score shows for each product which details are still missing.
With the add-on plugin you get a finance dashboard that shows which AI brought customers and what they bought.
More on dashboards
Not just for shops
AI-readable websites
Company websites benefit too when AI systems understand them. Websites I build get a structure search engines and AI can read from the start: clean HTML, clear structure, structured data.
So you are found not only on Google, but also where your customers ask their questions today.
More on web design
How you become visible to AI
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Inventory
We look at how AI systems see your shop or website today and what is missing.
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Setup
For JTL-Shop via NZ GEO Visibility, for websites right in the structure of the site.
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Bots & rules
We decide which AI bots may read and which may not.
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Measure & improve
Based on the statistics and the citability score we close the gaps.
What does AI visibility cost?
For NZ GEO Visibility and the add-on plugin there is a separate offer. Just ask, and we will see what fits your shop.
For websites, AI readability is part of the technical foundation I build anyway. For existing sites you get a rough estimate after a short conversation.
Request a project
Tell me what is not working for you.
Describe in a few sentences what it is about and what is missing today. The more concrete, the more useful the answer. First response usually the same day.