Client project
HeartLead
An MVP app for dog trainers, plus a management cloud.
An MVP app for iOS and Android for dog trainers built on commission, plus a management cloud for the trainers. A guided training flow of video and decision tree leads step by step.
- Client
- HeartLead
- Area
- Dog training
- Type
- MVP app iOS/Android + cloud
- Role
- Development on commission
The idea
Dog training depends on guidance at the right moment. The app should lead dog owners through training step by step and give trainers a tool to look after their clients.
As an MVP, the goal was to get the core into the hands of real users quickly.
Video and decision tree
Guided training flow
A guided training flow of video and a decision-tree algorithm leads step by step, matched to the dog's situation.
All about the dog
Dog profile
The dog profile keeps strengths, health and appointments in one place, so owner and trainer share the same picture.
Safe on the road
Maps for walks
Maps for walks and warnings about poison baits help to stay safe in everyday life.
Together, not alone
Community and chat rooms
A community with chat rooms connects dog owners, for example to arrange walks together.
For the trainers
Management cloud and learning AI
Trainers look after their clients through their own management cloud. Anonymized training data feeds a learning training AI.
From MVP to product
App, backend and cloud from one source, built as an MVP to learn early with real users, and designed so the product can keep growing.
Tell me what is not working for you.
Describe in a few sentences what it is about and what is missing today. The more concrete, the more useful the answer. First response usually the same day.





